Instagram Story features that Sell

Why Instagram Stories? Incorporating stories into your social media strategy can be a fun way to grow your reach, strengthen your brand and engage your customers.

But aside from just being fun, Instagram Stories have some amazing features that can actually help you increase your sales and put some extra money in your pocket!

Instagram has some amazing features on Instagram Stories, but I want to help you figure out the best ones and how to use them to your advantage.


Hearing directly from your audience is invaluable. Their opinions and input can help you decide where you should place your focus and what types of products they are likely to buy.

Instagram has a couple of different story features that will help you gain this valuable insight so let’s dig right in!


Instagram Stories polls can help you understand what your audience wants.

Polling your audience can be as simple as asking them “this or that” type questions to understand their preferences.

One of the best ways to use the poll sticker use it for market research as you can get your clients honest feedback in a quick and genuine way.

When you better understand what your audience likes, you’ll be able to create products and services that they will love and be more likely to purchase.


Another Instagram Story feature to help you understand your audience better is the questions sticker.

The questions sticker can be used in a variety of different ways. First, you can ask your audience a specific question and get their input.

You can share images or quotes for example and ask your audience which image they like best. Every time someone responds or interacts with your stories it signals to the algorithm that your content is popular and should be shared even further.

You can also use the questions sticker to get your audience to ask you questions and host a Q&A session, which is a great way to open up two-way dialogue and break down any invisible barriers between you and your audience.


The third Instagram Story feature that can help you do customer research is the emoji slider. While the poll sticker can help you understand the preferences of your audience, the emoji slider can give you some insight into their precise level of interest!


While customer research can help you create products and services your audience will love and therefore be more likely to purchase, Instagram Stories also has a some amazing features to help encourage your customers to buy from you!


Using urgency has been known to increase conversion rates and sales and Instagram’s countdown timer is the perfect way to add that sense of urgency to your Instagram Stories.

Using the countdown timer can either build anticipation and a sense of urgency by:

  1. counting down until a particular event starts
  2. counting down until a particular event ends

One thing to keep in mind with this Instagram Stories feature is that your story viewers have the ability to turn on notifications to be reminded when the timer ends.

So while Instagram Stories only have a 24-hour lifespan, your audience will still get a notification (if they choose to opt-in for one) when your countdown ends. Remind them to opt-in so you can increase the number of people who get a notification when your countdown is over.

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Brands have found the swipe-up rates for Instagram Stories to be around 15%-25%, which is not something you want to miss out on if you have this feature available to you! If you have a business account with over 10,000 followers, you’re able to benefit from the ‘swipe up’ feature.

This Instagram Story feature will take your audience to your link if they ‘swipe up’ on your story. By using this CTA, you can send your story viewers to a place where they can shop your products without having to close the Instagram app!

And don’t worry, if you are still working your way up to 10,000 followers, keep reading because there’s an Instagram Story feature that you’re going to love!


Just like Instagram Shoppable posts, you can also make your Instagram Stories shoppable, which is great news for accounts with less than 10,000 followers who can’t use the swipe up Instagram Stories feature, but want to increase sales through Instagram Stories!

When your story viewer taps on the product link in your story, they will be brought to a product page where they can see a bit more information about the product you are selling.

From there, they have the option to click and be directed to your product’s sales page!


84% of customers trust an online review as much as they trust a personal recommendation. Glowing customer reviews and testimonials can make a big impact on your sales!

Rather than rely on your audience to search out your great reviews, showcase them on your stories and tag your customers! Your audience will get to see a little glimpse of your product in action which can help nudge them closer to making a purchase themselves.


Aside from selling products to your current followers, you can also use various Instagram Story features to help you reach a new audience. Hashtags and location tags aren’t just for your Instagram posts and can be used to increase the reach of your stories (and get more eyes on your products).

These Instagram Story features can potentially land your account on the explore page for different hashtags and location tags. There is no guarantee your stories will be shown on the explore page, but it certainly doesn’t hurt to try!


The same way you add hashtags to your Instagram posts to get your content seen by more people, you can do the same thing for your Instagram Stories.

You might not like the idea of cluttering your beautiful Instagram Stories with lots of hashtags, but luckily, you can adjust the size of your hashtags so they aren’t visible anymore (but are still there)


If you’re at an event or somewhere noteworthy, tag your location so viewers of that particular location tag will be able to find you!

You can also tag places where you aren’t physically located and make the most of a place where your ideal client might be hanging out.


Now that you are aware of each of the different Instagram Story features to help you increase sales, how often should you post stories? Just like any other social media marketing strategy, consistency is key. It’s important you take the time to plan out your content.

Post several stories periodically throughout the day, you want to be giving your audience fresh content every time they open the app rather than uploading 20 stories in a row. A recent poll I did on my own stories found that too many stories at once had people swiping away as it felt overwhelming.


With 80% of people choosing to flick through stories over scrolling their feed it is a massive sign that as a business we need to be utilising them more. Your customers have chosen to watch them because they want to see more from you! So use that!!

Brands who use this to their advantage and use stories effectively are not only able to increase the engagement with their audience, but they are also able to get their audience to take action and turn into loyal customers.

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