Instagram is an amazing platform to promote your content and if you know how to use it correctly it can drive thousands of visitors to your website. However lots of us become stumped as soon as we write a post and push publish we kind of leave the post to linger on our website and die. But here are seven ways to promote your blog just using Instagram.
ONE – BIO DESCRIPTION
The first way of promoting your content is in your bio description. I start by stating what my Instagram and blog is all about. Then I follow that with a question and a call to action to make people click the link that will take them to my blog post
TWO – INSTAGRAM POST
Make sure you write a compelling description. Start with a question or a problem that your ideal reader/audience can identify with. Then you give them a solution and invite them through a call to action to click the link in your bio to read the full post.
THREE – LIFESTYLE INSTAGRAM STORY
Go on Instagram and record a story letting your followers know that you have a new blog post. So use the same format I talked about in the point above. Tell them a short story related to your blog post, share the problem and give them a sneak peek at the solution and give them a call to action to read the full post to get the solution.
FOUR – PROMO INSTAGRAM STORY
Create an instagram story promoting your content. I tend to do this if I have new freebie or opt in. Usually these videos take a little longer to make because I make graphics and use ‘videoshop’ to edit.
FIVE – USE YOUR HIGHLIGHTS
When creating an instagram story promoting your new content make sure you add them to your highlights. This way when you get new followers they can see all the blog posts you have available.
SIX – USE THE RIGHT HASHTAGS
When making a post on Instagram promoting your content make sure you use the right hashtags. You want to use hashtags that are related to your niche.
SEVEN – INSTAGRAM LIVES & IGTV
During the live you can follow the same structure of the instagram post tell a story and relate the problem, give a solution and add a call to action to go to the blog for the full solution.
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How to Use Instagram Stories to Drastically Improve your Engagement