Ghost followers can bring down your Instagram engagement rate and hurt your overall account. If you think you might have ghost followers on Instagram, there are some things you can do to get rid of them and bring your account back up to a healthy engagement rate!

There’s lots of misinformation on the web concerning ghost followers. When most people think they have ghost followers, their instinct is to remove them immediately, but that isn’t always the best approach.

Today, I am going to be diving deep into the topic of ghost followers on Instagram and teaching you everything you need to know, including what to do if you have a high number of ghost followers (hint: your first step isn’t to delete them, but I’ll explain more on that later).



If you want to learn how to get paid to post on Instagram and make money through social media, you’re in the right place. Today I want to teach you everything you need to have in place so that brands will be more willing to pay you to post about their products.

Have you ever scrolled through Instagram and stumbled upon someone who used #ad in their photo and wondered how you can get paid for Instagram posts as well? Getting paid to post on Instagram has become a very lucrative side hustle (and even full time job for some bloggers).

Instagram influencers who are paid for their Instagram posts can make anywhere from £50 to over £500 depending on the size of their audience and engagement rate!

And if you think you need to be Instafamous to make money through your Instagram, think again.

Becoming an influencer on Instagram isn’t just limited to celebrities anymore, in fact, micro-influencers are becoming increasingly popular (in marketing, that is)!

The term micro-influencer is used loosely, but generally includes accounts that have between 1k – 20k followers (depending on who you ask). Brands are mostly interested in paying people with loyal followings to promote their products!


Someone who gets paid for Instagram posts is also known as an ‘influencer’ or ‘content creator’.

An Instagram influencer is someone with a loyal following who is able to have an influence over their audience. It’s a fairly straight-forward concept and is simple to understand!

Companies will partner with an influencer and ask them to promote their products, through a variety of various means, such as Instagram posts, stories or blog posts, in exchange for free product and monetary compensation of some sort.

So how do you get paid for Instagram posts through being an influencer?

Let’s break down the steps!


Asking yourself what types of content you want to post (and ultimately, what types of brands you’d want to work with) is a good starting point.

If you want to get paid for your Instagram posts by working with fashion brands, begin posting photos of your favorite outfits. If you would like to work with nutritional brands, focus your account towards something in the health & fitness niche.

Your Instagram is going to become your brand, and it needs to be authentic and 100% “you” in order for your followers to trust you. Find something you are passionate about and develop your account in those areas!

Below are some profitable Instagram niche ideas to get you thinking:

  • Travel
  • Lifestyle
  • Mummy/parenting
  • Food
  • Business
  • DIY
  • Fashion
  • Fitness
  • Vegan
  • Wellness



Next step to securing brand partnerships (and ultimately to get paid for your Instagram posts) is to grow your account.

While I mentioned that brands will pay to work with smaller accounts, you still want to focus on growing your account. Bigger accounts with higher engagement (quality over quantity, of course) will be able to receive a higher revenue for their Instagram posts.

There are many ways to grow an Instagram account fast and organically.

First, make sure you are posting high-quality photos! When someone new comes to your Instagram account, they are going to quickly make a decision on whether or not they want to follow you based on what their first impressions are.

Not to mention, brands are not going to pay you to post grainy images. Your images need to be high quality and should be taken with a good camera! Saying that a decent phone will do.

First impressions matter – so make sure you have high-quality images it gives brands an indication of the type of content they are going to receive when they ask to collaborate so think of it like a virtual portfolio.

If you want to get paid to post on Instagram, you should try and spend time engaging in the app itself. It won’t be enough to post some pretty photos and expect your account to take off.

Engagement is really important in social media, but I’ve found it to be particularly important if you want to stay visible on Instagram. Find accounts that aren’t following you and engage with them by leaving meaningful comments on their photos.

You should also be liking and commenting on photos in your home feed regularly! If you don’t, you risk your followers turning into ghost followers (which can really hurt your account).


People who get paid for Instagram posts have media kits. A media kit is essentially a CV for your brand. It details all your key information, analytics and engagement rates all on one page. Companies will take a quick scan of your media kit and decide whether or not they want to spend any more time going back and forth with you to secure a partnership!

Getting paid to post on Instagram is a delicate business. First, you need to have a niche along with a growing account (as we discussed above).

However one crucial item that all Instagrammers and bloggers should have if they want to get paid to post on Instagram is a media kit.

Once I created a media kit I was able to land more lucrative deals with bigger brands that were used to previously only working with larger accounts.

What chanced? Well instead of treating my Instagram account like a social media hobby, I started approaching brand deals like a business by acting like professional when I reached out to brands with my media kit. These tiny changes made a big impact.

This is why I always bang on about treating your Instagram account like a business even if you are technically not a ‘business’.


Here is the difficult part – trying to determine exactly how much you are worth and how much to charge for per post. Here is a really fun calculator that helps you determine how much you can earn from each Instagram post!

This is definitely just an estimate and to determine how much you should get paid to post on Instagram, you should take other things into consideration such as:

  • how much time it will take for you to take photos
  • how much time it will take for you to edit photos
  • how much time it will take for you to write copy and post the photos
  • how many photos will be required from you for each campaign
  • how many times the brand want’s you to mention the campaign

You may even feel that you don’t want to be paid for every post. While I do advocate trying to get some form of compensation for your hard work (and believe that bloggers shouldn’t be asked to work for free), sometimes brands will offer you really good products in exchange for a post. So it depends on how much the product is worth to you.

And when you are first starting out, you might need to accept free products in exchange for content in order to build up your media kit.

If you find yourself in this position, ask yourself what your time is worth and what you are comfortable accepting as a form of compensation. Free products don’t pay the bills so think carefully!



If you’re a micro-influencer, you might have brands contacting you, however, you might need to actually go out and contact them yourself! It is the same for a lot of jobs you are not always head-hunted most of the time you need to find yourself work!

Being a micro-influencer means your account is a bit smaller and you are competing with thousands of others who are in the same boat as you.

By reaching out to brands, you are giving them an opportunity to view your Instagram account and see the potential you have to offer for a paid partnership.


Being an influencer and getting paid to post on Instagram can be a fun way to grow your personal brand. It requires lots of work and patience, but when you approach it like a business you will begin to see a great return!

How to get instant exposure and social proof on Instagram

…in less than 24 hours…

What would it mean to get 1000’s more eyeballs on your Instagram from your ideal audience?

Instant visibility? More followers? More sales?

For some people, it could be pretty life changing.

And it’s actually a pretty simple process, that I’ve tried and tested myself.

With some surprising results.

Here’s how –

Continue reading “How to get instant exposure and social proof on Instagram”

15 Secrets to ‘win’ at Instagram

These days with more users than ever and the new daunting algorithm, Instagram can seem like a scary – and sometimes hopeless place to be if you are wanting to gain a healthy and engaged following. But don’t give up yet! Instagram is all about consistent growth however you have to make sure you are doing things the ‘right way’. So it is all about patience, being consistent and having the right attitude. Lucky for you, I have pulled together all my thoughts and secrets.

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3 Hacks to Automate your Business

To Survive a busy season ( You need to check out number 3!)

We have all been there, it’s half term or you are about to switch into holiday mode and the panic starts… how can we manage our work load whilst the kids are home or we are off travelling?

Well, I wanted to put together a guide with some quick tips to help you manage your workload and automate some key aspects of your business so you can actually take the break you need.

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10 things people don’t know about me

A few fun facts that you may or may not know about me…

The other week I announced that I’m pregnant woohoo, and shared a little about how I was feeling. Well as a continuation of that theme ‘personal stuff on the blog’ I thought I would create a little post so you can get to know me a little better. Because lets be honest sometimes that is far more interesting than the business stuff!

It’s like having a good old stalk on someones social page and finding an absolute gem of a fact or picture… well to save you the stalking I thought I would share some fun facts beyond the fact I love wine, coffee, twiglets and candles!

1. I didn’t pass my driving test till I was 26

Not only did I not pass it was the 4th time!! OMG right. I took the test 3 times when I was 17 and lets just say I was a little hot headed back then. When I was 21 I got a scooter for Christmas, I think my parents felt sorry for me having to walk everywhere since I had no money for the bus! I loved my scooter and it definitely helped me with road awareness because trust me when I say if you’re on two wheels you have to make damn sure you are seen. Basically scooting around helped me eventually pass my test… I think the saying is 4th time lucky right?

2. I have been with Ian since I was 18

We are pretty much childhood sweethearts and this September we celebrate 5 years married and this year is 12 years together! Not sure how we have done it but I am pretty certain it has involved a lot of wine, cheese and a mutual love of winding each other up.

3. I used to be a Cheerleader

Ok so this is linked to the previous one, technically I met Ian because he was the quarterback of our university American Football team and I was on the cheer squad. I can tell you honestly I lasted 3 months because I absolutely sucked at it!! The cheers were just not my thing!

4. I actually used to be a competitive gymnast

This is what got me into the cheer team, there was no gymnastics team at our uni and so I settled. I absolutely love Gymnastics to this day if I am drunk I will always do something to show off either a cartwheel or the splits – both of which usually result in a sprained ankle due to heels and intoxication but I just can’t resist.

5. I Managed a hotel at 21

Having gone to uni to study tourism management I quickly discovered you didn’t need a degree to do what I wanted to do. So, I got myself a job at the only 5 star hotel in Bristol and worked my way up. At 21 a role at a boutique B&B came up for a live in general manager and I applied never thinking I would ever get it. The owner thought I was about 27 (hmm thanks..?) and offered me the job because of my previous experience. I think he was a little shocked when he finally figured out my age.

6. I graduated from my Law Degree when Henry was 2 weeks old

When I was at the hotel I started to regret not finishing my degree (or more correctly not having one) so I signed up to the Open University to do a law degree. It took me 5 and half years to complete whilst working full time and I graduated with a 2:1 – This is probably my proudest achievement apart from having children.

7. I was part of a circus

This runs along the theme of trying to find something to substitute for gymnastics but I joined a circus troupe of acrobatics in Bristol. This faired far better than the cheerleading, I absolutely loved it and would sign up again in a heartbeat.

8. I love decorating cakes

I say decorating because I actually despise making them! I just like making them look pretty!

9. I draw a portrait for the singer Anastasia

It’s safe to say I have always loved being creative and went through a stage of drawing all the time. but one night I was drawing in a bar waiting for Ian to finish his shift and a man walked up to the bar to order a drink and saw what I was drawing and asked if he could commission me to draw his wife. Turns out it was Anastasia’s husband, ended up also getting free tickets to her show the following night. Win win.

10. I bungee jumped off the highest bridge in the world

Not much to say about this one except it was soooo scary but I am so glad I did it

I hope you found this post interesting… It also serves as a little reminder that letting people peek behind the scenes of your ‘real life’ in business isn’t always a bad thing. People want to find true connection and they enjoy getting to know the person behind the business.

So could you show up on Instagram or on your blog in a slightly more vulnerable and open way? Let your audience connect with you on a level beyond what you do or sell.

An Ultimate Guide to IGTV

An Ultimate Guide to IGTV

IGTV is short for Instagram TV

Since the launch of Insta stories in 2016, more and more people are consuming video content on their phones. According to Cisco we can expect to see about 80% of internet traffic in the form of videos by the end of 2019. Meaning the majority of all mobile data traffic will be video content which means huge things for IGTV.

Youtube viewers already consume 1 billion hours of content a day so with IGTV being a less saturated platform now is a great time to start creating content for the site.

IGTV video is an app that can be used alone or in tandem with Instagram. It’s essentially Instagram’s answer to YouTube in that it’s designed for the mobile-optimized viewing of long-form videos.

Continue reading “An Ultimate Guide to IGTV”
tips to writing amazing instagram captions

8 secrets to writing amazing Instagram captions!

Instagram is a great social media platform to promote your brand. With over 1 billion users and 95 million posts per day, it is the perfect place to reach and grow your audience. However, an interesting and engaging Instagram post doesn’t just consist of a pretty picture. It is like a puzzle and you need all the pieces to fall into place for it to work well for you.

To succeed on Instagram, you must have more than just a pretty picture. While a picture is worth a thousand words, a good Instagram caption is key to encouraging users to take actions like leaving a comment, taking a mooch on over to your website or purchasing your product or service.

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How to attract your ideal client on Instagram

When you are starting a business there is always so much talk about who your ideal client is and that you need to know your ideal client avatar in order to sell and whilst that is completely true it is often never followed up with how you should actually find them in order to be able to sell to them.

How to find your ideal client on Instagram

Are you ready to start thinking about your feed more strategically and attract your ideal client on Instagram? Then you’re in the right place. Today I’m so excited to be sharing my tried and true tips that I use to leverage my own account with the followers I already have. As a smallish account, I have found ways to SERVE the followers I already have, let go of the vanity of the like count, and create a community of engaged followers that are interested in BUYING FROM ME, I get tagged in posts daily by my followers when someone is looking for the products I sell.

I’m passionate about this topic because I started my business by leveraging this platform, it worked when I had a 1000 followers and it continues to work now. I believe so strongly in this next statement so listen up.


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We’re having a baby!

I want to caveat this post and say if you are currently struggling or have struggled to start a family this post may be triggering so you might want to just skip on by. I’m aware how heart wrenching posts like this can be so I just want to give you the heads up. xox

We are so excited to share some big news in the Hugo household!! We are expecting baby no. 2!!
Making an announcement and sharing this news online is a really big deal for me as I did absolutely nothing to announce Henry’s pregnancy. In fact the only way people found out beyond our immediate friends and family was when Ian posted a picture of me celebrating getting my law degree when I was 34 weeks pregnant. As you can imaging people were a little shocked to see me sporting a massive bump!

Continue reading “We’re having a baby!”