EVERYTHING YOU NEED TO KNOW ABOUT GHOST FOLLOWERS ON INSTAGRAM

Ghost followers can bring down your Instagram engagement rate and hurt your overall account. If you think you might have ghost followers on Instagram, there are some things you can do to get rid of them and bring your account back up to a healthy engagement rate!

There’s lots of misinformation on the web concerning ghost followers. When most people think they have ghost followers, their instinct is to remove them immediately, but that isn’t always the best approach.

Today, I am going to be diving deep into the topic of ghost followers on Instagram and teaching you everything you need to know, including what to do if you have a high number of ghost followers (hint: your first step isn’t to delete them, but I’ll explain more on that later).

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HOW TO GET PAID FOR INSTAGRAM POSTS

If you want to learn how to get paid to post on Instagram and make money through social media, you’re in the right place. Today I want to teach you everything you need to have in place so that brands will be more willing to pay you to post about their products.

Have you ever scrolled through Instagram and stumbled upon someone who used #ad in their photo and wondered how you can get paid for Instagram posts as well? Getting paid to post on Instagram has become a very lucrative side hustle (and even full time job for some bloggers).

Instagram influencers who are paid for their Instagram posts can make anywhere from £50 to over £500 depending on the size of their audience and engagement rate!

And if you think you need to be Instafamous to make money through your Instagram, think again.

Becoming an influencer on Instagram isn’t just limited to celebrities anymore, in fact, micro-influencers are becoming increasingly popular (in marketing, that is)!

The term micro-influencer is used loosely, but generally includes accounts that have between 1k – 20k followers (depending on who you ask). Brands are mostly interested in paying people with loyal followings to promote their products!

WHAT TYPE OF PEOPLE GET PAID FOR INSTAGRAM POSTS?

Someone who gets paid for Instagram posts is also known as an ‘influencer’ or ‘content creator’.

An Instagram influencer is someone with a loyal following who is able to have an influence over their audience. It’s a fairly straight-forward concept and is simple to understand!

Companies will partner with an influencer and ask them to promote their products, through a variety of various means, such as Instagram posts, stories or blog posts, in exchange for free product and monetary compensation of some sort.

So how do you get paid for Instagram posts through being an influencer?

Let’s break down the steps!

STEP 1: FIND YOUR NICHE

Asking yourself what types of content you want to post (and ultimately, what types of brands you’d want to work with) is a good starting point.

If you want to get paid for your Instagram posts by working with fashion brands, begin posting photos of your favorite outfits. If you would like to work with nutritional brands, focus your account towards something in the health & fitness niche.

Your Instagram is going to become your brand, and it needs to be authentic and 100% “you” in order for your followers to trust you. Find something you are passionate about and develop your account in those areas!

Below are some profitable Instagram niche ideas to get you thinking:

  • Travel
  • Lifestyle
  • Mummy/parenting
  • Food
  • Business
  • DIY
  • Fashion
  • Fitness
  • Vegan
  • Wellness

Related:

STEP 2: GROW YOUR INSTAGRAM ACCOUNT

Next step to securing brand partnerships (and ultimately to get paid for your Instagram posts) is to grow your account.

While I mentioned that brands will pay to work with smaller accounts, you still want to focus on growing your account. Bigger accounts with higher engagement (quality over quantity, of course) will be able to receive a higher revenue for their Instagram posts.

There are many ways to grow an Instagram account fast and organically.

First, make sure you are posting high-quality photos! When someone new comes to your Instagram account, they are going to quickly make a decision on whether or not they want to follow you based on what their first impressions are.

Not to mention, brands are not going to pay you to post grainy images. Your images need to be high quality and should be taken with a good camera! Saying that a decent phone will do.

First impressions matter – so make sure you have high-quality images it gives brands an indication of the type of content they are going to receive when they ask to collaborate so think of it like a virtual portfolio.

If you want to get paid to post on Instagram, you should try and spend time engaging in the app itself. It won’t be enough to post some pretty photos and expect your account to take off.

Engagement is really important in social media, but I’ve found it to be particularly important if you want to stay visible on Instagram. Find accounts that aren’t following you and engage with them by leaving meaningful comments on their photos.

You should also be liking and commenting on photos in your home feed regularly! If you don’t, you risk your followers turning into ghost followers (which can really hurt your account).

STEP 3: GET A MEDIA KIT

People who get paid for Instagram posts have media kits. A media kit is essentially a CV for your brand. It details all your key information, analytics and engagement rates all on one page. Companies will take a quick scan of your media kit and decide whether or not they want to spend any more time going back and forth with you to secure a partnership!

Getting paid to post on Instagram is a delicate business. First, you need to have a niche along with a growing account (as we discussed above).

However one crucial item that all Instagrammers and bloggers should have if they want to get paid to post on Instagram is a media kit.

Once I created a media kit I was able to land more lucrative deals with bigger brands that were used to previously only working with larger accounts.

What chanced? Well instead of treating my Instagram account like a social media hobby, I started approaching brand deals like a business by acting like professional when I reached out to brands with my media kit. These tiny changes made a big impact.

This is why I always bang on about treating your Instagram account like a business even if you are technically not a ‘business’.

STEP 4: DETERMINE YOUR WORTH (AKA HOW MUCH YOU SHOULD GET PAID PER INSTAGRAM POST)

Here is the difficult part – trying to determine exactly how much you are worth and how much to charge for per post. Here is a really fun calculator that helps you determine how much you can earn from each Instagram post!

This is definitely just an estimate and to determine how much you should get paid to post on Instagram, you should take other things into consideration such as:

  • how much time it will take for you to take photos
  • how much time it will take for you to edit photos
  • how much time it will take for you to write copy and post the photos
  • how many photos will be required from you for each campaign
  • how many times the brand want’s you to mention the campaign

You may even feel that you don’t want to be paid for every post. While I do advocate trying to get some form of compensation for your hard work (and believe that bloggers shouldn’t be asked to work for free), sometimes brands will offer you really good products in exchange for a post. So it depends on how much the product is worth to you.

And when you are first starting out, you might need to accept free products in exchange for content in order to build up your media kit.

If you find yourself in this position, ask yourself what your time is worth and what you are comfortable accepting as a form of compensation. Free products don’t pay the bills so think carefully!

Related:

STEP 5: CONTACT BRANDS

If you’re a micro-influencer, you might have brands contacting you, however, you might need to actually go out and contact them yourself! It is the same for a lot of jobs you are not always head-hunted most of the time you need to find yourself work!

Being a micro-influencer means your account is a bit smaller and you are competing with thousands of others who are in the same boat as you.

By reaching out to brands, you are giving them an opportunity to view your Instagram account and see the potential you have to offer for a paid partnership.

IN CONCLUSION

Being an influencer and getting paid to post on Instagram can be a fun way to grow your personal brand. It requires lots of work and patience, but when you approach it like a business you will begin to see a great return!


How to get instant exposure and social proof on Instagram

…in less than 24 hours…

What would it mean to get 1000’s more eyeballs on your Instagram from your ideal audience?

Instant visibility? More followers? More sales?

For some people, it could be pretty life changing.

And it’s actually a pretty simple process, that I’ve tried and tested myself.

With some surprising results.

Here’s how –

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15 Secrets to ‘win’ at Instagram

These days with more users than ever and the new daunting algorithm, Instagram can seem like a scary – and sometimes hopeless place to be if you are wanting to gain a healthy and engaged following. But don’t give up yet! Instagram is all about consistent growth however you have to make sure you are doing things the ‘right way’. So it is all about patience, being consistent and having the right attitude. Lucky for you, I have pulled together all my thoughts and secrets.

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An Ultimate Guide to IGTV

An Ultimate Guide to IGTV

IGTV is short for Instagram TV

Since the launch of Insta stories in 2016, more and more people are consuming video content on their phones. According to Cisco we can expect to see about 80% of internet traffic in the form of videos by the end of 2019. Meaning the majority of all mobile data traffic will be video content which means huge things for IGTV.

Youtube viewers already consume 1 billion hours of content a day so with IGTV being a less saturated platform now is a great time to start creating content for the site.

IGTV video is an app that can be used alone or in tandem with Instagram. It’s essentially Instagram’s answer to YouTube in that it’s designed for the mobile-optimized viewing of long-form videos.

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tips to writing amazing instagram captions

8 secrets to writing amazing Instagram captions!

Instagram is a great social media platform to promote your brand. With over 1 billion users and 95 million posts per day, it is the perfect place to reach and grow your audience. However, an interesting and engaging Instagram post doesn’t just consist of a pretty picture. It is like a puzzle and you need all the pieces to fall into place for it to work well for you.


To succeed on Instagram, you must have more than just a pretty picture. While a picture is worth a thousand words, a good Instagram caption is key to encouraging users to take actions like leaving a comment, taking a mooch on over to your website or purchasing your product or service.

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How to attract your ideal client on Instagram

When you are starting a business there is always so much talk about who your ideal client is and that you need to know your ideal client avatar in order to sell and whilst that is completely true it is often never followed up with how you should actually find them in order to be able to sell to them.

How to find your ideal client on Instagram

Are you ready to start thinking about your feed more strategically and attract your ideal client on Instagram? Then you’re in the right place. Today I’m so excited to be sharing my tried and true tips that I use to leverage my own account with the followers I already have. As a smallish account, I have found ways to SERVE the followers I already have, let go of the vanity of the like count, and create a community of engaged followers that are interested in BUYING FROM ME, I get tagged in posts daily by my followers when someone is looking for the products I sell.

I’m passionate about this topic because I started my business by leveraging this platform, it worked when I had a 1000 followers and it continues to work now. I believe so strongly in this next statement so listen up.

YOU DO NOT HAVE TO HAVE THOUSANDS OF FOLLOWERS TO MAKE THOUSANDS OF POUNDS!

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How to Create a Beautiful Instagram Theme

HOW TO CREATE AN BEAUTIFUL INSTAGRAM THEME 

5 WAYS TO CREATE A CONSISTENT INSTAGRAM THEME

I truly believe an Instagram theme is one of the single most important strategies to growing your account. Why? Because it is like any aspect of marketing it is what makes you recognisable and lets you stand out. You need to think of it as part of your overall brand.

If you don’t have a theme people will struggle to remember your content because it just looks like everyone else’s. It won’t stand out and it won’t encourage people to follow you because they don’t know what kind of content you will be creating on a regular basis. People are creatures of habit and they want to know that when they click follow they are going to get more of what the content they already like.

Hint: Think about the accounts you go back to time and time again, chances are their content is pretty consistent. 

Think of your Instagram feed as someone’s first glimpse at your business or brand. You want them to be drawn in by it and captivated right off the bat before they ever watch your stories or read through your well thought out captions, right?

Having a good looking and cohesive feed on Instagram is really important when it comes to building loyal followers. Aesthetic is everything but remember you can still be authentic to be true to yourself as well! Having an aesthetic doesn’t mean you’re not being real, it just means you understand how important it is for a business to have a brand and that doesn’t just mean a pretty logo.

 

I have a interiors and lifestyle account because that is my niche but these tips can be applied to any type of account so don’t worry! 

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Why Blogging is so important for your business in 2019

and not to mention your Instagram strategy!

Blogging is such an important tool for small businesses, but it can seem like such a daunting task and another thing that is tacked onto the end of your never ending ‘to-do’ list.

And if writing just isn’t your thing (which I honestly hear all the time, and trust me it definitely isn’t mine!! Hello dyslexia!) you probably want to stay as far away from blogging as possible!

Especially if you don’t know the benefits that blogging can have on your business, you may decide it really isn’t really worth it, or maybe worse still you might start one and only post once and then forget about it.

So, I am going to detail the benefits to blogging and why blogging is important and how you can incorporate a ‘blogging’ strategy into your marketing plan. I also want to tell you why it’s a crucial aspect in turning your Instagram followers into paying clients. I’ll even share some ways to blog if you don’t want to blog! Sound good?

BENEFITS OF BLOGGING

EXPANDS TRAFFIC TO YOUR WEBSITE

If you have an online business especially, your website is the equivalent of a brick and mortar shop. Instead of having customers who can walk into your store to see your products, you have to rely on traffic coming to your website.

Blogging is important as it allows you to increase the amount of traffic coming in to your website.

If you have a blog that you are updating weekly, all that extra content you are creating increases your chances of being found online via multiple sources!

The more extra traffic that falls onto your website has a higher potential of converting into sales/potential clients, which leads me to my next point…

INCREASES YOUR CLIENT LIST

It is all well and good having a blog, but you need to consider what is the aim of each post is, is it to target clients or generate leads. Keeping this in mind, what do you from this blog post, is it to get more email leads? Is it to sell? Is it to get inquiries from a contact form?

Try and find a way to weave that into your writing, offer an option to respond with their opinion. Or sign up to your email list to get more information on the topic.

Knowing the end goal of the blog post is incredibly important as it will shape your tone, the way you write and the keywords you are targeting.

EXPANDS YOUR SEO (AKA FREE MARKETING)

SEO stands for Search Engine Optimization and is the process of obtaining free traffic from Google and other search engines.

Search engines favour websites that continuously create new content, which is why blogging so advantageous for SEO.

Not only that, having a blog will allow you to get in front of potential customers far easier.

For example, let’s say I sell baby sleep routines online. (Something I definitely purchased when I was a sleep deprived mum to a newborn baby).

With a blog, I’d be able to write posts on various topics about motherhood (but more specifically for new mums who are desperate to buy anything that helps them and their little one sleep) such as:

  • a post on how much a new-born should be sleeping (someone looking into this is probably struggling to get their child to sleep through)
  • a post on the top sleep accessories for babies (again someone searching for this is probably desperate to try anything to get some sleep)
  • a post on why sleep routines are good for babies and how they thrive on them.

When someone is searching for queries around babies and sleep, your blog posts could show up in the search results. It also means these people are your ideal client and are looking for a solution and your product or service could be that solution to their problem.

Without a blog, it would be much harder to get organic traffic into your website.

BE SEEN AS AN AUTHORITY IN YOUR NICHE

When someone new visits your website, it’s so important that they feel a sense of trust that turns them from ‘first time visitor’ into ‘raving fan’ and then ‘loyal customer.

And a blog plays a huge influential role in that, as it showcases your knowledge and positions your brand as a leader within your niche.

When someone lands on your website and reads through your blog posts, you are able to develop a connection with them without having to actually speak to them.

I know my ideal client and so I craft blog posts around FAQ’s, problems they might be facing and any anticipated needs they have. Any questions my visitors have can hopefully be answered through a blog post!

And if they are, that will have started to build that valuable ‘like, know and trust’ factor that is essential for any business and customer relationship. It will also show them that I know what I am talking about and so leave them wanting to hear from me more often.

IMPROVES YOUR INSTAGRAM STRATEGY

With Instagram the aim should be to send people down a rabbit hole. The last thing you want is for them to ‘like’ your pictures ‘comment’ and then click away. Your strategy should alway be to keep them wanting and learning more. You should be gently guiding them through a series of steps which help them get to ‘like, know and trust’ you and your business.

You also own your blog space, where as any social media platform could disappear tomorrow meaning all that hard work you put in to growing it would be wasted. So driving your followers onto a platform you own and giving them an opt in to sign up to your mailing list should be your number one priority.

If people choose to sign up to follow your blog and join your email list those are people that really want to hear from you and should be considered warm leads when it comes to selling.

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SHOULD YOU START A BLOG?

 Is starting a blog for everyone? Ideally, if you have a website, I’d say ‘YES! Start that blog!’ but there are some cases where I think maybe it’s not for you…hear me out.

Incorporating a blogging strategy can be very time-consuming. Search engines favour long-form content and if you want to start blogging, you should be aiming to publish at minimum a few long-form blog posts each month.

If you can’t commit to this, reconsider your blogging strategy. It’s better to not blog than to keep an empty blog on your website that only has one post that you wrote over a year ago. An empty blog can make it seem as if you aren’t active on your website anymore, and you don’t want potential customers to think you don’t have time to manage your site. Instead, consider some alternatives to blogging.

But what should you do if you understand the importance of blogging but still don’t really want to blog…? That’s when you will want to blog, without actually having to blog.

BLOGGING WITHOUT HAVING TO ‘BLOG’

WRITE CASE STUDIES

When some people hear the word ‘blogging’ they run in the other direction. Let’s change it from ‘blogging’ to content marketing’. Content marketing is a marketing strategy where you create content in order to drive traffic and leads to your website. A blog is a form of content marketing but can really be any type of content that you plan to update your website with!

Perhaps you could do case studies or publish reviews on products or services?

HIRE A COPYWRITER

If a blog is something you want to have but don’t have the time for, or truly hate writing, you still have options!

You can always consider outsourcing your content creation to a copywriter. There are a lot of websites where you can hire someone to write ghost-written blog posts for your business!

GUEST BLOGGERS

Consider asking guest bloggers to write pieces for you, it helps with exposure on both sides and it helps you by creating content for your site without having to write a single word.

And again posting to your site helps drive traffic to your site.

VLOG or PODCAST

Some people, myself included if I am honest find it far easier to talk to a camera than sit down and write. I however am limited to the amount of time I can talk toddler free, so I choose to blog in the majority instead, as it doesn’t matter if Henry is nattering away in the background.

But if talking comes far easier to you, record yourself speaking and upload that to a blog post with a little summary of what you are talking about and ta-dah you have a blog post.

 

Let’s get this straight – follow/unfollow the good, the bad and the ugly!

If I could wave a magic wand and change one thing for all of you it would be to stop this dreaded follow/ unfollow game!

Why in the world do people still do it! It f**king drives me crazy!

Picture this, you start your new account, this is your dream business and you are putting your heart and soul into building it and getting your message out there and then you hit 100 followers, 200 followers, 300. But, every time you hit that milestone you drop right back down again and it takes you another couple of weeks to creep back up to that spot that you already hit.

Why do people do it?

In short, because it works. People wouldn’t still be applying this method if it didn’t get results! But, it only gets them a number. It gets them no authentic engagement or true fans! They do it for the vanity of saying they have X amount of followers.

Meanwhile you’re sat there trying to figure out why you had 510 followers last night and 487 this morning…

You can’t work out what you posted that turned so many people off, did you say something that offended them? Where your prices too high?

No, none of that. You my friend did absolutely nothing wrong. Your content was never of interest to them in the first place. So, the first thing I want to say is try to just ignore those feelings that you and your business are not good enough. Those people that keep dropping off only wanted one thing from you and that was to get a reciprocating follow from you.

But chances are you don’t want to follow them because maybe you don’t relate with their content or they have nothing to do with your industry or ideal client. You might however be tempted to hit that follow button just so you ‘keep’ them as a follower.

Here’s the problem with that though, if you do decided to hit follow one of two things is going to happen. Either as soon as you tap that follow button they are going to hit unfollow, because they don’t want their ‘figures’ to be skewed. Which means they don’t want to ‘look’ like someone who follows to many people so they have to unfollow to keep their following number lower.

Or you’ll actually retain them as a follow (in which case this is someone pretty amateur trying to play at the follow unfollow game but doesn’t really get the concept) and they will never interact with your posts they will never like or comment on anything you put out there and so they become a ghost. The deal here though is that you can physically only follow 7500 accounts and believe me there is no way you are going to want to follow that many, I follow over a 1000 and I know I miss content from some of my favourite accounts daily!

What’s a ghost?

A ghost is someone who lurks, they decided to grace you with a follow and then basically bugger off and never look at your account ever again.

Ghost followers can be so damaging to our accounts because they decrease our engagement rating. The algorithm ranks content according to how many people interact with it. The more people interact, the more the algorythm pushes our content out to new accounts its like a snowball effect.

When ghost accounts don’t interact with our content our rating goes down and it signals to the algorithm that OUR people are not interest in our content and so it should share it wider. Meaning, you are going to struggle to grow as your content isn’t going to be seen by a wider audience.

What should you do then?

My advice is when you see someone follow you who just feels a bit fishy, perhaps it’s a massive account that is in a completely different industry, or they are following 1000’s of accounts. Block them. Block them straight away and pretend they never existed, forget about the vanity of the extra follower you might have had. It is far better to have a smaller more engaged audience who want to buy every single product or service you put out there than a huge following of people that buy nada!

Have you joined my free facebook group for ambitious creative business owners? In there I share all the insta goodies not available anywhere else! You can check it out HERE