How to attract your ideal client on Instagram

When you are starting a business there is always so much talk about who your ideal client is and that you need to know your ideal client avatar in order to sell and whilst that is completely true it is often never followed up with how you should actually find them in order to be able to sell to them.

How to find your ideal client on Instagram

Are you ready to start thinking about your feed more strategically and attract your ideal client on Instagram? Then you’re in the right place. Today I’m so excited to be sharing my tried and true tips that I use to leverage my own account with the followers I already have. As a smallish account, I have found ways to SERVE the followers I already have, let go of the vanity of the like count, and create a community of engaged followers that are interested in BUYING FROM ME, I get tagged in posts daily by my followers when someone is looking for the products I sell.

I’m passionate about this topic because I started my business by leveraging this platform, it worked when I had a 1000 followers and it continues to work now. I believe so strongly in this next statement so listen up.

YOU DO NOT HAVE TO HAVE THOUSANDS OF FOLLOWERS TO MAKE THOUSANDS OF POUNDS!

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How to Create a Beautiful Instagram Theme

HOW TO CREATE AN BEAUTIFUL INSTAGRAM THEME 

5 WAYS TO CREATE A CONSISTENT INSTAGRAM THEME

I truly believe an Instagram theme is one of the single most important strategies to growing your account. Why? Because it is like any aspect of marketing it is what makes you recognisable and lets you stand out. You need to think of it as part of your overall brand.

If you don’t have a theme people will struggle to remember your content because it just looks like everyone else’s. It won’t stand out and it won’t encourage people to follow you because they don’t know what kind of content you will be creating on a regular basis. People are creatures of habit and they want to know that when they click follow they are going to get more of what the content they already like.

Hint: Think about the accounts you go back to time and time again, chances are their content is pretty consistent. 

Think of your Instagram feed as someone’s first glimpse at your business or brand. You want them to be drawn in by it and captivated right off the bat before they ever watch your stories or read through your well thought out captions, right?

Having a good looking and cohesive feed on Instagram is really important when it comes to building loyal followers. Aesthetic is everything but remember you can still be authentic to be true to yourself as well! Having an aesthetic doesn’t mean you’re not being real, it just means you understand how important it is for a business to have a brand and that doesn’t just mean a pretty logo.

 

I have a interiors and lifestyle account because that is my niche but these tips can be applied to any type of account so don’t worry! 

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Let’s get this straight – follow/unfollow the good, the bad and the ugly!

If I could wave a magic wand and change one thing for all of you it would be to stop this dreaded follow/ unfollow game!

Why in the world do people still do it! It f**king drives me crazy!

Picture this, you start your new account, this is your dream business and you are putting your heart and soul into building it and getting your message out there and then you hit 100 followers, 200 followers, 300. But, every time you hit that milestone you drop right back down again and it takes you another couple of weeks to creep back up to that spot that you already hit.

Why do people do it?

In short, because it works. People wouldn’t still be applying this method if it didn’t get results! But, it only gets them a number. It gets them no authentic engagement or true fans! They do it for the vanity of saying they have X amount of followers.

Meanwhile you’re sat there trying to figure out why you had 510 followers last night and 487 this morning…

You can’t work out what you posted that turned so many people off, did you say something that offended them? Where your prices too high?

No, none of that. You my friend did absolutely nothing wrong. Your content was never of interest to them in the first place. So, the first thing I want to say is try to just ignore those feelings that you and your business are not good enough. Those people that keep dropping off only wanted one thing from you and that was to get a reciprocating follow from you.

But chances are you don’t want to follow them because maybe you don’t relate with their content or they have nothing to do with your industry or ideal client. You might however be tempted to hit that follow button just so you ‘keep’ them as a follower.

Here’s the problem with that though, if you do decided to hit follow one of two things is going to happen. Either as soon as you tap that follow button they are going to hit unfollow, because they don’t want their ‘figures’ to be skewed. Which means they don’t want to ‘look’ like someone who follows to many people so they have to unfollow to keep their following number lower.

Or you’ll actually retain them as a follow (in which case this is someone pretty amateur trying to play at the follow unfollow game but doesn’t really get the concept) and they will never interact with your posts they will never like or comment on anything you put out there and so they become a ghost. The deal here though is that you can physically only follow 7500 accounts and believe me there is no way you are going to want to follow that many, I follow over a 1000 and I know I miss content from some of my favourite accounts daily!

What’s a ghost?

A ghost is someone who lurks, they decided to grace you with a follow and then basically bugger off and never look at your account ever again.

Ghost followers can be so damaging to our accounts because they decrease our engagement rating. The algorithm ranks content according to how many people interact with it. The more people interact, the more the algorythm pushes our content out to new accounts its like a snowball effect.

When ghost accounts don’t interact with our content our rating goes down and it signals to the algorithm that OUR people are not interest in our content and so it should share it wider. Meaning, you are going to struggle to grow as your content isn’t going to be seen by a wider audience.

What should you do then?

My advice is when you see someone follow you who just feels a bit fishy, perhaps it’s a massive account that is in a completely different industry, or they are following 1000’s of accounts. Block them. Block them straight away and pretend they never existed, forget about the vanity of the extra follower you might have had. It is far better to have a smaller more engaged audience who want to buy every single product or service you put out there than a huge following of people that buy nada!

Have you joined my free facebook group for ambitious creative business owners? In there I share all the insta goodies not available anywhere else! You can check it out HERE

 

How to use Time Blocking to drastically increase productivity

Time blocking is a type of scheduling that can help you manage your time better. Instead of working by the clock, you focus on finishing big and small tasks one at a time. This will help you limit distractions, get things done faster, and leave you less overwhelmed by lengthy to-do lists. To time block effectively, you’ll need to figure out what sorts of things you need to do each day, month, and year. You can then put a schedule in place and stick to it.

PHASE ONE

Think about what’s most important for you to work on each day. This could be slowly completing a long-term project, or finishing something you have been procrastinating on for a while. Make a list of your top three work priorities.

Make a list of your typical workday tasks. Beyond the bigger stuff, you’ve probably got tons of other things going on that take up time every day. Write down these smaller tasks, noting about how long they usually take you to complete. This could be answering emails or phone calls, promoting your company on social media, or posting an online comment about a book you’re reading in a networking group.

Block time for your hardest tasks when you’re most productive. For most people, this will be right at the start of the workday. Dedicate a minimum of one hour to your highest-priority task. Start there, and then move through to the next time block in order of priority.

  • For example, if you know you work best before noon, plan to spend the block before your lunch break on your toughest task
  • Usually, time blocks aren’t effective if they last more than a few hours.

Make a list of your non-work activities. Think about what’s important to you that’s not work-related. This could be spending time with your family, going on a date with your special someone, or catching a movie every so often. Don’t forget to also note big vacations!

PHASE TWO

Plan to finish tasks, not work by the clock. Don’t think about your workday as revolving around a clock. Instead, you should have several tasks that you set aside blocks of time to finish. Once you finish the tasks, you’re done with work.

·       So rather than having a random to-do list that you have to finish before five o’clock, you’ll have several blocks of time dedicated to completing individual projects one at a time.

·       This doesn’t mean you won’t still be in a routine. Your blocks of time should be consistent from day to day.

Block time for your hardest tasks when you’re most productive. For most people, me included this will be right at the start of the workday. Dedicate a minimum of one hour to your highest-priority task. Start there, and then move through to the next time block in order of priority.

·       For example, if you know you work best before noon, plan to spend the block before your lunch break on your toughest task

·       Usually, time blocks aren’t effective if they last more than a few hours.

Block out the rest of the day by tasks. Schedule the rest of the day in shorter blocks dedicated to one task per block. These blocks should go in order of priority, since your energy level will probably go down over the course of the day. You’ll also feel better if you know the hard stuff is done as early as possible.

·       If you’re the type of person whose energy increases as the day goes on, feel free to reverse the order of the tasks you’re tackling. Make the schedule work for you!

·       So, for example, if you’ve handled the hardest task first thing in the morning, break the afternoon down into two, three, or four blocks of time (each lasting an hour or two).

·       Everyone’s schedule will be different. You’ll need to decide what’s most important for your work on any given day.

Handle lowest priority items at the end of the day. Address less complicated issues late in the day, when you’re tired and probably not feeling particularly productive or creative. These should be tasks that are relatively mindless or monotonous, and don’t require a lot of critical thinking.

·       Lower priority tasks could include answering emails and calls. You should plan to do this at the same time each day.

Add in blocks for planning. Since time blocking is all about scheduling and advanced planning, you need to make time for that too! Set aside one day each year for annual planning (for long-term projects), an hour each month for monthly planning, and an hour each week for weekly planning.

·       This means that all your scheduling and writing of to-do lists should occur only in the blocks you’ve set aside for planning.

Don’t forget to reserve time off. Schedule in time to spend with your family and friends each week. Input a large block of time for a big vacation once or twice per year. Remember to also add blocks for working on your house or cleaning.

Schedule an empty block of time each day for flexibility. This doesn’t have to be a huge block. Try having a 30-minute block and increase it if you need to. This can be for tasks that overflow beyond their set blocks, or unexpected disasters you have to deal with right away.

PHASE THREE

Use a paper or digital calendar to keep track of your blocks. Especially when you first start out, it may be hard to keep track of your different blocks. Use a calendar app on your smartphone with timers and reminders. You can also buy a large desk calendar and label the days, months, and year with your block.

Color-code your calendar. Both paper and digital options give you the ability to color-code, and you should take advantage. Label different time blocks in set colors. You can even match this to priority level. Red can be high-priority tasks, yellow moderate, and green low.

·       For paper, use different colored markers or highlighters. For digital, check the settings on the app or software you’re using and follow the instructions to color-code.

Be open about your schedule with coworkers and family. In order for your schedule to work, other people in your life need to learn to respect it. Consider sending an email to your coworkers about your time blocks so they know what to expect from your workday. You can also tell your family about your plans, and ask them to help you stick to it.

·       Don’t expect everyone to mold their schedules to yours. Before you finalise your blocks, make sure your time blocking doesn’t cause scheduling problems for someone you work or live with.

Commit to the routine for at least a month. Like any routine, you need to commit to time blocking to make it effective. It’ll probably feel overly rigid at first, but give it at least thirty workdays. By the end of the month, you’ll be able to tell whether it’s helped you become more productive.

Avoid distractions when working. When you’re in the middle of your time blocks, it’s important to only focus on the task that’s in front of you. Put your phone on silent, minimize background noise, and turn off notifications for your social media and email – THIS IS A MUST!

Track your productivity to see if time blocking works for you. Time blocking may not be for everyone. Make sure it works for you by seeing if you become more productive once you organise your schedule this way. To track your productivity, note how long tasks usually take you at the beginning and the end of the first month after you put the new schedule in place.