An Ultimate Guide to IGTV

An Ultimate Guide to IGTV

IGTV is short for Instagram TV

Since the launch of Insta stories in 2016, more and more people are consuming video content on their phones. According to Cisco we can expect to see about 80% of internet traffic in the form of videos by the end of 2019. Meaning the majority of all mobile data traffic will be video content which means huge things for IGTV.

Youtube viewers already consume 1 billion hours of content a day so with IGTV being a less saturated platform now is a great time to start creating content for the site.

IGTV video is an app that can be used alone or in tandem with Instagram. It’s essentially Instagram’s answer to YouTube in that it’s designed for the mobile-optimized viewing of long-form videos.

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tips to writing amazing instagram captions

8 secrets to writing amazing Instagram captions!

Instagram is a great social media platform to promote your brand. With over 1 billion users and 95 million posts per day, it is the perfect place to reach and grow your audience. However, an interesting and engaging Instagram post doesn’t just consist of a pretty picture. It is like a puzzle and you need all the pieces to fall into place for it to work well for you.

To succeed on Instagram, you must have more than just a pretty picture. While a picture is worth a thousand words, a good Instagram caption is key to encouraging users to take actions like leaving a comment, taking a mooch on over to your website or purchasing your product or service.

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How to attract your ideal client on Instagram

When you are starting a business there is always so much talk about who your ideal client is and that you need to know your ideal client avatar in order to sell and whilst that is completely true it is often never followed up with how you should actually find them in order to be able to sell to them.

How to find your ideal client on Instagram

Are you ready to start thinking about your feed more strategically and attract your ideal client on Instagram? Then you’re in the right place. Today I’m so excited to be sharing my tried and true tips that I use to leverage my own account with the followers I already have. As a smallish account, I have found ways to SERVE the followers I already have, let go of the vanity of the like count, and create a community of engaged followers that are interested in BUYING FROM ME, I get tagged in posts daily by my followers when someone is looking for the products I sell.

I’m passionate about this topic because I started my business by leveraging this platform, it worked when I had a 1000 followers and it continues to work now. I believe so strongly in this next statement so listen up.


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How to Create a Beautiful Instagram Theme



I truly believe an Instagram theme is one of the single most important strategies to growing your account. Why? Because it is like any aspect of marketing it is what makes you recognisable and lets you stand out. You need to think of it as part of your overall brand.

If you don’t have a theme people will struggle to remember your content because it just looks like everyone else’s. It won’t stand out and it won’t encourage people to follow you because they don’t know what kind of content you will be creating on a regular basis. People are creatures of habit and they want to know that when they click follow they are going to get more of what the content they already like.

Hint: Think about the accounts you go back to time and time again, chances are their content is pretty consistent. 

Think of your Instagram feed as someone’s first glimpse at your business or brand. You want them to be drawn in by it and captivated right off the bat before they ever watch your stories or read through your well thought out captions, right?

Having a good looking and cohesive feed on Instagram is really important when it comes to building loyal followers. Aesthetic is everything but remember you can still be authentic to be true to yourself as well! Having an aesthetic doesn’t mean you’re not being real, it just means you understand how important it is for a business to have a brand and that doesn’t just mean a pretty logo.


I have a interiors and lifestyle account because that is my niche but these tips can be applied to any type of account so don’t worry! 

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Let’s get this straight – follow/unfollow the good, the bad and the ugly!

If I could wave a magic wand and change one thing for all of you it would be to stop this dreaded follow/ unfollow game!

Why in the world do people still do it! It f**king drives me crazy!

Picture this, you start your new account, this is your dream business and you are putting your heart and soul into building it and getting your message out there and then you hit 100 followers, 200 followers, 300. But, every time you hit that milestone you drop right back down again and it takes you another couple of weeks to creep back up to that spot that you already hit.

Why do people do it?

In short, because it works. People wouldn’t still be applying this method if it didn’t get results! But, it only gets them a number. It gets them no authentic engagement or true fans! They do it for the vanity of saying they have X amount of followers.

Meanwhile you’re sat there trying to figure out why you had 510 followers last night and 487 this morning…

You can’t work out what you posted that turned so many people off, did you say something that offended them? Where your prices too high?

No, none of that. You my friend did absolutely nothing wrong. Your content was never of interest to them in the first place. So, the first thing I want to say is try to just ignore those feelings that you and your business are not good enough. Those people that keep dropping off only wanted one thing from you and that was to get a reciprocating follow from you.

But chances are you don’t want to follow them because maybe you don’t relate with their content or they have nothing to do with your industry or ideal client. You might however be tempted to hit that follow button just so you ‘keep’ them as a follower.

Here’s the problem with that though, if you do decided to hit follow one of two things is going to happen. Either as soon as you tap that follow button they are going to hit unfollow, because they don’t want their ‘figures’ to be skewed. Which means they don’t want to ‘look’ like someone who follows to many people so they have to unfollow to keep their following number lower.

Or you’ll actually retain them as a follow (in which case this is someone pretty amateur trying to play at the follow unfollow game but doesn’t really get the concept) and they will never interact with your posts they will never like or comment on anything you put out there and so they become a ghost. The deal here though is that you can physically only follow 7500 accounts and believe me there is no way you are going to want to follow that many, I follow over a 1000 and I know I miss content from some of my favourite accounts daily!

What’s a ghost?

A ghost is someone who lurks, they decided to grace you with a follow and then basically bugger off and never look at your account ever again.

Ghost followers can be so damaging to our accounts because they decrease our engagement rating. The algorithm ranks content according to how many people interact with it. The more people interact, the more the algorythm pushes our content out to new accounts its like a snowball effect.

When ghost accounts don’t interact with our content our rating goes down and it signals to the algorithm that OUR people are not interest in our content and so it should share it wider. Meaning, you are going to struggle to grow as your content isn’t going to be seen by a wider audience.

What should you do then?

My advice is when you see someone follow you who just feels a bit fishy, perhaps it’s a massive account that is in a completely different industry, or they are following 1000’s of accounts. Block them. Block them straight away and pretend they never existed, forget about the vanity of the extra follower you might have had. It is far better to have a smaller more engaged audience who want to buy every single product or service you put out there than a huge following of people that buy nada!

Have you joined my free facebook group for ambitious creative business owners? In there I share all the insta goodies not available anywhere else! You can check it out HERE


Instagram caption won't post

Why can’t I write a caption in Instagram?

Someone recently reached out and asked me why they couldn’t post their caption on Instagram


  1. Your account might have been restricted because of breaking the one of Instagram’s rules or you have followed too many people, liked too many posts to quickly. A friend of mine was Shadowbanned (if you don’t know what this is click HERE) and account got her account restricted once because of liking and commenting on too many posts at once, luckily it only lasted about an hour or so but it meant her like’s wouldn’t ‘stick’.
  2. If an error message comes up each time and Instagram won’t let you comment then your app might be outdated. Update the app to the latest version in the App Store and see if that helps.
  3. Instgram has certain restrictions to what you can put in a comment. You can’t use more than 5 mentions, 30 hashtags, or make more than one duplicate comment. So make sure you are not doing any of these three things in your caption if it is not posting right.

I hope this helps you get back to posting

Love Abi x

Head on over to our Facebook Group for more hints and tips and advice from other Instagrammers

How To Pick the Best Props for your Instagram Theme

Instagram is the perfect place for growing your visual brand and building a consistent connection between your followers and yourself. Since Instagram is visually focused, it is important to create clean and consistent brand imagery for your followers to fall in love with. When shooting your own brand photography, it can be difficult to determine what subjects and objects you should be shooting. Props, backgrounds, and subjects can vary based on your niche. I created this guide as reference for the perfect props, backdrops, and subjects for your Instagram theme. 



  • Portraits – Full body outfit portraits & Selfies (to show off makeup or hairstyle) 
  • Flat Lay & Still Life – products, clothes, electronics, accessories 
  • Environmental – to show retail store, home, trendy settings


  • Sophisticated – black & white, gold 
  • Bold and Edgy – Red, Black, White, Hot Pink, shiny  
  • Feminine and Youthful – Pastel colors 
  • Youthful – Vibrant colors 
  • Grunge and Goth – Black, dark reds, and purples, gray, textured, gaudy  


  • Solid colors – Walls, seamless paper, cardstock, table/desktop and poster board
  • Flooring – Wood, marble, and carpet 
  • Trendy environments – Walls covered with gallery styled wall art, urban interiors, offices, workspace, coffee shops, retail store interiors and exteriors, urban environments 


  • Trendy clothes and accessories. I see sunglasses and fashion bags are very popular. 
  • Beauty and hair products – makeup, bath products, nail polish (Just make sure everything has nice packaging and looks new) 
  • Fashion magazines, books, planners, notebooks 
  • Food – Coffee, chocolates, and bottled drinks 
  • Electronics – Cell phones, computers, laptops, tablets 
  • Electronic accessories – Cell phone covers, laptop covers 
  • Plants – Flowers and fake leaves (check out Ikea and dollar stores) 




  • Environmental – studios, workspace, desktops, office environment, coffee shops, coworking spaces 
  • Flat Lays – Equipment, drafting materials, stationery, small electronics 
  • Portraits – Of you working on things, shots with you using products or things related to your brand, environmental portrait 
  • Photo & Design Work – Work In Progress (WIP) shots, finalized work, screenshots of software programs & coding, drafts 


  • Feminine – Soft, clean, light colors 
  • Modern – Black, white, cool tones, desaturated colors, high contrast 
  • Urban –  brownish tones, warm, rustic, saturated tones with matte blacks 
  • Illustration style – colorful, vibrant, clean, bold


  • Solid Colors – walls, seamless paper, cardstock, table/desktop and poster board 
  • Flooring & Tabletops – wood, marble, solid, carpet, stone 
  • Environments – Workspace/desk, Coffee shops, Coworking spaces, workplaces, workshops, networking events, interior


  • Equipment – cameras, camera & video equipment and accessories, computers, graphics tablets (Wacom) 
  • Materials – sketchbooks, drafting paper, notebooks, pens and pencils 
  • Design/Creative Magazines and books 
  • Misc – Food, coffee, watches, stationary



  • Environmental – locations, landscape, underwater shots, interiors, architecture 
  • Flat Lays – travel stuff, food, and souveniers 
  • Portraits – Of yourself, people you travel with, locals and natives 


  • Urban – brown, deep green, saturated colors with matte blacks  
  • Classic – clean colors, black & white shots (avoid stylistic filters focus on accurate color correction and contrast), HDR 
  • Modern – black & white, desaturated colors, minimalistic 
  • Happy & Feminine – Vibrant colors, soft tones, bright images with light contrast
  • Natural Environments – Landscapes, waterscapes, woodlands, mountains 
  • Tourist Attractions – Museums, Historical Buildings, Street Photography, Shops and Restaurants, Hotel, Interiors and Architecture 


  • Backdrops – Maps, Bedding, Tabletops, Wood, Carpet, Marble 


  • Travel stuff – luggage, maps, bags, clothes, hiking gear, tickets, passport 
  • Souvenir items 
  • Food – Cultural foods, snacks 
  • Camera & Video Equipment – cameras, tripods, lenses, and accessories 
  • Electronics – Laptops, cell phones, tablets, earphones


  • Portraits – Playful selfies and portraits, working portraits, portraits with your crafts or people using them 
  • Environmental – studios, workspaces, woodshops, workshops, craft stores, and booths 
  • Craftworks – WIPs, finished work, product shots, sketches and artwork 
  • Flat Lays – materials, tools, products


  • Feminine – soft, clean, light colors 
  • Industrial – brownish warm tones, metallics, 
  • Youthful/Child-like – vibrant and colorful 


  • Solid & Textured – walls, seamless paper, cardstock, tabletops 
  • Wood and metal flooring and table tops 
  • Craft papers, art papers, handmade papers 
  • Art tables (with tool marks on them or paint marks)


  • Craft materials – tools, paintbrushes, sculpting tools, sewing materials, yarn, beads, glitter 
  • Arts & Crafts  –books, sketchbooks, art papers, planners, stationary 
  • Finished work – sculptures, crafts, handmade goods, paintings, jewelry, candles, etc.



  • Portraits – maternity, family, baby 
  • Environmental – nursery, baby/kids bedrooms, outdoors, playground, classroom 
  • Flat Lays & Still Life – Baby & maternity clothes and stuff, toys, etc.


  • Baby – soft, clean, pastel colors 
  • Kids – Vibrant, bold colors, multicolored 
  • Maternity – soft, warm or cool tones, clean, deep tones


  • Solid – walls, seamless paper, cardstock, blankets 
  • Flooring & Table Tops – wood, marble, solid, carpet, craft tables


  • Maternity wear
  • Baby stuff – bottles, teething rings, clothes, pacifiers 
  • Celebration – balloons, cards, presents 
  • Toys & Recreation – bubbles, flowers, stuffed animals, glitter 



  • Portraits – Cooking shots, environmental shots with finished food, eating shots 
  • Environmental – Kitchen, Restaurants, Dining rooms 
  • Flat Lays & Still Life – Food, ingredients, cookware


  • Modern Chef – Clean tones, bold or minimal style  
  • Bakery – warm tones, vibrant contrast or matted blacks 
  • Sweets – soft and colorful, pastel 
  • Healthy/Vegan – vibrant greens, clean color correction, and contrast 
  • Food Blogger – urban tones or vibrant tones


  • Table tops – wood, stone, metallic, granite/marble, 


  • Food & ingredients 
  • Cookware and dishware 
  • Small appliances 
  • Napkins, kitchen towels, placemats, foils and cooking paper 
  • Candles 
  • Garnish, sprinkles, plants 
  • Fake foods and fruits 


  • Portraits – Gym environmental shots, selfies in fitness clothes, progress shots, action shots
  • Environmental – Gym, Field, Park, Fitness stores, Smoothie shops, Healthfood stores & restaurants 
  • Flat Lay & Stills – Gym clothes & workout equipment


  • Urban Athlete – Deep tones, matte blacks, warm colors, black & white 
  • Clean Eater – Vibrant, clean tones, bright, neutral tones,  
  • Motivator –  Bold, mostly desaturated with punched skin tones, high contrast, high clarity for muscle tone emphasis 


  • Gym floors 
  • Grass & gravel 
  • Flooring – Concrete, wood, tile, carpet 
  • Bedding & towels 


  • Clothes – sportswear, tennis shoes, sports bras, swimwear 
  • Electronics – phone, tablet, step trackers, fitness apps, and gadgets, earphones 
  • Food – healthy & clean foods, snacks, energy drinks, bottles, protein bars, shakes, smoothies 
  • Accessories – armbands, socks, headbands, towels etc 
  • Equipment – weightlifting, weights, tires, jump ropes, bands 
  • Fitness books, magazines, food journals/guides, fitness journals/guides, printed schedules 
  • Motivational signage, stationary, motivational phrases are written on dry erase boards or notebooks



  • Portraits – Professional portraits, selfies related to profession, meetings, team group portraits, portraits of people working 
  • Environmental – Office, Workplace, Workspace/Desk, Coworking place, Networking events, Coffee shops, 
  • Flat Lay & Still Life – Branding materials, Office supplies & materials, stationary  


  • Urban startup – deep tones, matte blacks, warm tones, textured 
  • Motivational Startup – Bold vibrant colors, clean branding 
  • Corporate – Black, white, silver, pale blue, desaturated, cool tones, minimalistic


  • Table tops – Desktops, wooden tables, marble 
  • Solid – Seamless paper, walls


  • Office Supplies – pens, notebooks, portfolios, planners, stationery, printing papers 
  • Brand Materials 
  • Electronics – Computers, Laptops, Phones, Tablets 
  • Printouts & notes