If you want to learn how to get paid to post on Instagram and make money through social media, you’re in the right place. Today I want to teach you everything you need to have in place so that brands will be more willing to pay you to post about their products.
Have you ever scrolled through Instagram and stumbled upon someone who used #ad in their photo and wondered how you can get paid for Instagram posts as well? Getting paid to post on Instagram has become a very lucrative side hustle (and even full time job for some bloggers).
Instagram influencers who are paid for their Instagram posts can make anywhere from £50 to over £500 depending on the size of their audience and engagement rate!
And if you think you need to be Instafamous to make money through your Instagram, think again.
Becoming an influencer on Instagram isn’t just limited to celebrities anymore, in fact, micro-influencers are becoming increasingly popular (in marketing, that is)!
The term micro-influencer is used loosely, but generally includes accounts that have between 1k – 20k followers (depending on who you ask). Brands are mostly interested in paying people with loyal followings to promote their products!
WHAT TYPE OF PEOPLE GET PAID FOR INSTAGRAM POSTS?
Someone who gets paid for Instagram posts is also known as an ‘influencer’ or ‘content creator’.
An Instagram influencer is someone with a loyal following who is able to have an influence over their audience. It’s a fairly straight-forward concept and is simple to understand!
Companies will partner with an influencer and ask them to promote their products, through a variety of various means, such as Instagram posts, stories or blog posts, in exchange for free product and monetary compensation of some sort.
So how do you get paid for Instagram posts through being an influencer?
Let’s break down the steps!
STEP 1: FIND YOUR NICHE
Asking yourself what types of content you want to post (and ultimately, what types of brands you’d want to work with) is a good starting point.
If you want to get paid for your Instagram posts by working with fashion brands, begin posting photos of your favorite outfits. If you would like to work with nutritional brands, focus your account towards something in the health & fitness niche.
Your Instagram is going to become your brand, and it needs to be authentic and 100% “you” in order for your followers to trust you. Find something you are passionate about and develop your account in those areas!
Below are some profitable Instagram niche ideas to get you thinking:
STEP 2: GROW YOUR INSTAGRAM ACCOUNT
Next step to securing brand partnerships (and ultimately to get paid for your Instagram posts) is to grow your account.
While I mentioned that brands will pay to work with smaller accounts, you still want to focus on growing your account. Bigger accounts with higher engagement (quality over quantity, of course) will be able to receive a higher revenue for their Instagram posts.
There are many ways to grow an Instagram account fast and organically.
First, make sure you are posting high-quality photos! When someone new comes to your Instagram account, they are going to quickly make a decision on whether or not they want to follow you based on what their first impressions are.
Not to mention, brands are not going to pay you to post grainy images. Your images need to be high quality and should be taken with a good camera! Saying that a decent phone will do.
First impressions matter – so make sure you have high-quality images it gives brands an indication of the type of content they are going to receive when they ask to collaborate so think of it like a virtual portfolio.
If you want to get paid to post on Instagram, you should try and spend time engaging in the app itself. It won’t be enough to post some pretty photos and expect your account to take off.
Engagement is really important in social media, but I’ve found it to be particularly important if you want to stay visible on Instagram. Find accounts that aren’t following you and engage with them by leaving meaningful comments on their photos.
You should also be liking and commenting on photos in your home feed regularly! If you don’t, you risk your followers turning into ghost followers (which can really hurt your account).
STEP 3: GET A MEDIA KIT
People who get paid for Instagram posts have media kits. A media kit is essentially a CV for your brand. It details all your key information, analytics and engagement rates all on one page. Companies will take a quick scan of your media kit and decide whether or not they want to spend any more time going back and forth with you to secure a partnership!
Getting paid to post on Instagram is a delicate business. First, you need to have a niche along with a growing account (as we discussed above).
However one crucial item that all Instagrammers and bloggers should have if they want to get paid to post on Instagram is a media kit.
Once I created a media kit I was able to land more lucrative deals with bigger brands that were used to previously only working with larger accounts.
What chanced? Well instead of treating my Instagram account like a social media hobby, I started approaching brand deals like a business by acting like professional when I reached out to brands with my media kit. These tiny changes made a big impact.
This is why I always bang on about treating your Instagram account like a business even if you are technically not a ‘business’.
STEP 4: DETERMINE YOUR WORTH (AKA HOW MUCH YOU SHOULD GET PAID PER INSTAGRAM POST)
Here is the difficult part – trying to determine exactly how much you are worth and how much to charge for per post. Here is a really fun calculator that helps you determine how much you can earn from each Instagram post!
This is definitely just an estimate and to determine how much you should get paid to post on Instagram, you should take other things into consideration such as:
- how much time it will take for you to take photos
- how much time it will take for you to edit photos
- how much time it will take for you to write copy and post the photos
- how many photos will be required from you for each campaign
- how many times the brand want’s you to mention the campaign
You may even feel that you don’t want to be paid for every post. While I do advocate trying to get some form of compensation for your hard work (and believe that bloggers shouldn’t be asked to work for free), sometimes brands will offer you really good products in exchange for a post. So it depends on how much the product is worth to you.
And when you are first starting out, you might need to accept free products in exchange for content in order to build up your media kit.
If you find yourself in this position, ask yourself what your time is worth and what you are comfortable accepting as a form of compensation. Free products don’t pay the bills so think carefully!
STEP 5: CONTACT BRANDS
If you’re a micro-influencer, you might have brands contacting you, however, you might need to actually go out and contact them yourself! It is the same for a lot of jobs you are not always head-hunted most of the time you need to find yourself work!
Being a micro-influencer means your account is a bit smaller and you are competing with thousands of others who are in the same boat as you.
By reaching out to brands, you are giving them an opportunity to view your Instagram account and see the potential you have to offer for a paid partnership.
Being an influencer and getting paid to post on Instagram can be a fun way to grow your personal brand. It requires lots of work and patience, but when you approach it like a business you will begin to see a great return!