IGTV is short for Instagram TV
Since the launch of Insta stories in 2016, more and more people are consuming video content on their phones. According to Cisco we can expect to see about 80% of internet traffic in the form of videos by the end of 2019. Meaning the majority of all mobile data traffic will be video content which means huge things for IGTV.
Youtube viewers already consume 1 billion hours of content a day so with IGTV being a less saturated platform now is a great time to start creating content for the site.
IGTV video is an app that can be used alone or in tandem with Instagram. It’s essentially Instagram’s answer to YouTube in that it’s designed for the mobile-optimized viewing of long-form videos.
Continue reading “An Ultimate Guide to IGTV”
